Wipro Digital acquires US firm

BENGALURU: Wipro Digital, the digital business unit of Wipro, has acquired Washingtonbased Rational Interaction, a full-service digital customer experience (CX) company for an undisclosed sum.
The acquisition will scale Wipro Digital’s offering aimed at chief marketing officers (CMO) to provide bespoke and effective solutions for the marketing suite.
Rational Interaction helps brands create sustained CX programme, with core offerings that include strategic advising, customer acquisition, and customer life cycle management.“The acquisition comes at a time when companies increasingly compete solely on CX, and the market for CX spending is growing exponentially,” said Rajan Kohli, president of Wipro Digital.
Founded in 2009, Rational Interaction has more than 300 employees and offices in Seattle and Bellevue, WA, Dublin, and Sydney. Founded and led by women, Rational Interaction has become one of Washington state’s 100 largest privately-held companies with a roster of Fortune 50 clients.