Business News›Industry›Services›Advertising›Brands hit Like button for social media ads this IPL as India's biggest sports event goes digital
Brands hit Like button for social media ads this IPL as India's biggest sports event goes digital
Synopsis
ET had reported on September 3 that broadcaster Star India could get more than ₹2,000 crore in advertising revenue from the 13th season of the IPL despite Covid-19. It has signed 5 co-presenting sponsors and 13 associate sponsors including Facebook.
New Delhi | Mumbai: Advertising expenditure on web platforms such as Facebook and Google's YouTube and other social media outlets could climb about a fifth for the current edition of the Indian Premier League (IPL), with the biggest event in the country’s sporting calendar acquiring an increasingly digital accent.Spends will also likely go up because IPL coincides with this year’s traditional festive season, which anyway consumes a considerable
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