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    Gold too expensive? Can opt for this 40% cheaper but more precious alternative

    The PGI study said while consumer spending will be more deliberate, it will not be unnecessarily curtailed.

    Synopsis

    Platinum Guild International (PGI) had commissioned quantitative research across key markets to gauge the impact of Covid-19 on the attitudes, behaviour and expectations of precious jewellery buyers.

    Platinum has become more than 40% cheaper than gold following the rally in the yellow metal in recent months, which may make this noble metal a preferred choice for jewellery among young consumersPlatinum demand in the upcoming festive and wedding season, said traders. On Wednesday, platinum price hovered around Rs 30,470 per 10 gm while gold was trading in the spot market at Rs 51,188 per 10 gm.“The difference in price between gold and platinum
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    The Economic Times