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    Purchase intent for cars has not slowed down post Covid outbreak, digital media is driving purchases

    Synopsis

    Data from Google India shows more than 90% of car buyers turn to online search seeking information from carmakers and brand websites, YouTube, and professional and consumer reviews.

    New Delhi: Despite the current economic challenges, purchase intent for cars in India has not slowed, and in some cases, even accelerated, shows an analysis by Google India.Online intent for car purchase in India last month was 10-15% higher than that seen in pre-lockdown period in February 2020. Online enquiries for car purchases had dropped 30-35% during the nationwide lockdown starting March 22, 2020.While digital media was driving vehicle
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    The Economic Times