Business News›Industry›Cons. Products›FMCG›Locked out of distribution networks, regional brands may find it hard to regain ground
Locked out of distribution networks, regional brands may find it hard to regain ground
Synopsis
Industry executives said companies with deeper distribution networks, extensive supply chains and broader retail outreach have been able to weather the impact of the four-month-long nationwide and localised lockdowns better.
NEW DELHI | MUMBAI: Regional brands have lost both market share as well as volumes by between 5% and 20% over the four months, unable to cope with distribution and last-mile supply challenges, labour constraints and consumer preference for established brands due to trust concerns during the lockdown, according to chief executives of large companies.This is a phenomenon seen among regional brands across categories including soft drinks, biscuits,
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