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    BBC Global News appoints Rahul Sood as MD for India and South Asia

    Synopsis

    Sood will report to Chris Davies, Global EVP of marketing and distribution, and Alistair McEwan, SVP Commercial Development, Asia and ANZ at the BBC Global News. He will assume management of the commercial sales teams across the region with head of distribution, Sunil Joshi, and advertising sales director, Vishal Bhatnagar, reporting directly to him.

    Sood 123Agencies
    Sood joins from NDTV, where, as head of sales & business development, he launched NDTV channels across linear and digital in over 70 countries.
    BBC Global News, the BBC’s international commercial news, sport and features arm – has appointed Rahul Sood to the newly created role of managing director for India and South Asia. Joining in January 2020, Sood will have responsibility for leading the growth of commercial activities of BBC Global News across the business.

    Sood will report to Chris Davies, Global EVP of marketing and distribution, and Alistair McEwan, SVP Commercial Development, Asia and ANZ at the BBC Global News. He will assume management of the commercial sales teams across the region with head of distribution, Sunil Joshi, and advertising sales director, Vishal Bhatnagar, reporting directly to him.

    The new and inaugural role of MD for South Asia is a reflection of India and the wider region’s position as a key market for BBC Global News, the BBC said in a statement.

    India is BBC News’ largest overseas market, with an audience of over 50 million. This represents a year-on-year growth of 21 million. The bureau is now one of the BBC’s largest outside the UK, becoming a video, TV and digital content production hub for the whole of South Asia.

    “We are delighted to be welcoming Rahul,” said McEwan. “He brings a wealth of knowledge and experience which is sure to add great value as we continue to realise our significant ambitions in the region, bringing together the expertise of our current teams on the ground.”

    Sood added, “Working for the BBC in the current news environment is a privilege. My goal will be to further develop the BBC’s presence and profit across the region, ensuring audiences across India and South Asia can benefit from the BBC’s impartial, trusted journalism.”

    Sood joins from NDTV, where, as head of sales & business development, he launched NDTV channels across linear and digital in over 70 countries. He previously worked for Fox International channels in Singapore, monetising and expanding their South East Asian markets, and started his media career at Turner Broadcasting.


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