While coronavirus keeps stores closed, eCommerce saves the day for mid-level brands

New Delhi: Prior to the pandemic, premium leather goods brand Da Milano had used its webstore primarily for clearance sale.However, as business at its network of outlets came to a standstill during the lockdown and as sales suffered even after the easing of restrictions due to low footfalls at malls and on high-streets, the online store proved to be a silver-lining.“Business in malls and high streets are gradually picking up, (but) normalcy of