App for ordering homemade food launched in Coimbatore

COIMBATORE: To Tap into the growing demand for “home-cooked food”, a Chennai-based home food delivery app, Fooddoo, was launched in the city on Friday. The app connects home-based caterers with customers looking for home cooked foods and snacks in their locality.
The app, available on android and IOS, has on board around 30 homemakers, who specialize in preparing various types of dishes, and customers can choose the homemaker and dish based on his or her menu.
“We serve food prepared by moms at home,” co-founder of the app Saurav Mukherjee said. “The app displays a list of food items that are available for delivery in and around your area along with the name of the homemaker who is preparing it,” he said. The app, which was also launched in Trichy on Friday, has been a runaway success in Chennai with 300 moms and 40,000 customers.
With the number of nuclear families, students and IT professionals from other states growing and domestic cooks and maids becoming more in short supply in the city, the service is a silver lining.
“While food aggregators like Swiggy and Zomato are a blessing for office workers like us, who were earlier dependent on messes close by, eating restaurant food daily has taken a toll on our health,” T Harish Goel, an IT employee at Saravanampatti, said.
“Many of us have begun having stomach upsets and acidity problems often after eating restaurant food daily. Now, with most of us becoming health conscious, we don’t feel like eating greasy, oily food every day,” T Siddharth, a media professional living in a mansion at Gandhipuram, said.
While Fooddoo is a recent entrant in the city, another aggregator called Easy dine launched a similar operation as a pilot project a few months back. Another app called Ms Chef was launched in 2016 but wounded up in short time. Easy dine stopped their aggregator service and instead moved out of their home kitchen and into a large-scale kitchen with an appointed chef. “We ran an aggregator service by recruiting two to three housewives in an area, sending them orders, collecting prepared food, packing it and delivering it. However, it did not work out for us, because the housewives were not preparing it at the right time, sticking to our timelines and quantity issues also could not be standardized,” founder of Easy dine Gurukrishnan said.
“Now, we take monthly, weekly and daily orders and cater to everything from our new kitchen at Ganapathy,” he added. Easy dine now has around 150 customers.
Fooddoo says they are now perfecting the delivery model by standardizing quantity and assuring a certain business to the moms who have tied up with the app. “We are right now focusing only on South Indian cuisine. We will slowly add Andhra, Bengali and Chettinad cuisines, among others, once we get moms who specialize in those cuisines joining us,” Mukherjee said.
Giriprashath, who started Namma Veetu Paniyaram, has so far listed his FSSAI certified home on Swiggy. “While I get up to 372 orders from Swiggy in a week, I also get clients from people running hostels for students at Kuniamuthur, Sundarapuram etc, who order from me for their students and have subscribed monthly.”