This story is from February 9, 2020

Loudspeakers at mosques, temples to promote UP govt scheme

Apart from religious chants, loudspeakers at mosques and temples in western Uttar Pradesh will now make announcements to popularise state government’s latest scheme — UP Kisan Asan Kisht Yojana. The move is aimed at facilitating maximum registrations for the state government’s UP Kisan Asan Kisht Yojana in all 14 districts under its jurisdiction.
Loudspeakers at mosques, temples to promote UP govt scheme
File photo used for representational purpose
MEERUT: Apart from religious chants, loudspeakers at mosques and temples in western Uttar Pradesh will now make announcements to popularise state government’s latest scheme — UP Kisan Asan Kisht Yojana, according to Pashchimanchal Vidyut Vitaran Nigam Limited (PVVNL) officials.
Notably, loudspeakers have always been a bone of contention in Uttar Pradesh, even resulting in communal clashes in the past.

PVVNL managing director Arvind Mallapa Bangari said that the move is aimed at facilitating maximum registrations for the state government’s UP Kisan Asan Kisht Yojana in all 14 districts under its jurisdiction. The scheme helps tube well owners to pay their bills in easy instalments without interest. He added that similar initiatives are in place across the state.
A senior power corporation official said, “It’s good that loudspeakers that have caused undue tensions in the past will be put to some good use now.”
The PVVNL MD said, “During my visit to a camp for promotion of the scheme in a Meerut village, I found that the advertisement of the scheme was not too penetrative to ensure maximum registration. Hence, I have directed the officials concerned to utilize each and every possible means to maximize the reach of the scheme, be it beating of drums, pasting posters or even making announcements on loudspeakers at religious places like mosques and temples. The message should reach even the last person.”
The 14 districts of west UP that fall under PVVNL jurisdiction are Meerut, Baghpat, Ghaziabad, Bulandshahr, Hapur, Gautam Buddh Nagar, Saharanpur, Muzaffarnagar, Shamli, Moradabad, Sambhal, Amroha, Rampur and Bijnor.
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