Amul pins ‘Exit the Dragon?’ on its Twitter handle

Vadodara: Facing outrage over its move to briefly restrict dairy giant Amul’s account, microblogging site – Twitter – on Saturday cited security processes.
Amul, on the other hand, pinned its tweet ‘#Amul Topical: About the boycott of Chinese products..’ on its official twitter handle. The tweet is at the centre of the entire episode.
On Saturday noon, Amul with over 28,000 tweets, was among hot trending topics in India.
TOI had carried an exclusive report that the top brass of the Gujarat Co-operative Milk Marketing Federation (GCMMF) that markets the home grown dairy brand Amul was totally surprised when its account on the microblogging platform was temporarily blocked.
The matter spiralled into a virtual outrage with Twitteratis linking the move with Amul’s latest creative take ‘Exit the Dragon?’ that supported boycotting Chinese products. The tweet in bold letters claimed Amul is “Made In India” focusing on Prime Minister Narendra Modi’s call for ‘Aatmanirbharta’ (self-reliance).
Amul’s iconic witty girl in the red polka dot dress is seen saving her country by fighting a dragon, carrying a 'Made in China' placard, behind which a logo of the Chinese video-sharing mobile application TikTok can also be seen in the creative.
Citing “safety and security of the accounts” as “a key priority” for Twitter operators, a statement issued by a spokesperson of the American microblogging and social networking service said that it was a part of a routine exercise that “requires account holders to clear a security key for login verification to protect the accounts”.
In an emailed statement to TOI on Saturday, the spokesperson said, “To ensure an account has not been compromised sometimes we require the account owner to complete a simple reCAPTCHA process. This is easy for authentic account owners to solve, but difficult (or costly) for spammy or malicious account owners to complete. Once the account clears this security step the account regains full access.”
“Since Friday, we have been asking Twitter why it had blocked our account. But it failed to respond, despite the outrage across the country. It is good that they have responded finally, even if a day later. The way netizens across the country reacted and supported Amul, only shows how Indians remain united during such times,” R S Sodhi, managing director of GCMMF told TOI, adding that “nobody managing social media platforms should take Indian viewers, listeners or readers for granted”.