This story is from January 13, 2020

Deepika Padukone’s advertisement visibility decreases after JNU visit?

Deepika Padukone’s visit to Jawaharlal Nehru University saw a whole lot of different opinions. While a few from Bollywood lauded her act to stand with the students on the other hand, several netizens termed it as a publicity stunt for her film ‘Chhapaak’. And the controversy doesn’t end here as it seems like the brands associated with Deepika are planning to lie low.
Deepika Padukone’s advertisement visibility decreases after JNU visit?
Deepika Padukone’s visit to Jawaharlal Nehru University saw a whole lot of different reactions. While a few from Bollywood lauded her act to stand with the students, on the other hand, several netizens termed it as a publicity stunt for her film ‘Chhapaak’. And the controversy doesn’t end here as it seems like the brands associated with Deepika are planning to lie low.
According to Economic Times, some brands associated with Deepika have stated that they will be reducing the visibility of ads featuring her in the short term.
Moreover celebrity managers feel that this move of the ‘Padmaavat’ actress could see an inclusion of a clause regarding celebrities taking a political stand. Deepika Padukone, who is one of the highest paid actresses of B-town, reportedly has a net worth of Rs 103 crore and endorses 23 brands.
After her visit to JNU, there was also a call to ban Deepika’s latest release ‘Chhapaak’. The film opened with a low figure of Rs 4.50 and went on to earn Rs 6 crore on Saturday and around Rs 7-7.50 crore on its third day at the box office. ‘Chhapaak’ clashed with Ajay Devgn’s period drama ‘Tanhaji: The Unsung Warrior’.
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